Sebastian McCall is the owner of Charlie's and the designer of the Sebastian McCall brand. And since opening his retail store in 1997, he learned that when jeans fit right, people feel more confident.

But he saw that for customers, navigating the vast denim world—with all of the different  fits, sizes and fabrics—was a challenge. It was hard for them to know where to start. So, Sebastian took it upon himself to learn everything about denim - studying fabric content, stretchability, and wash processes. He acquainted himself with all the varieties of fits and learned which fits worked for which body types.

His goal was to take the hassle out of jean shopping and create a jean that would fit perfectly on any body type, every single time.